Most people think that designing a logo is quite easy and simple – select a design, put some colors here and there, and there you go. But, it is not considered as a professional logo. It requires more art and craft, fulfilling the theme of the brand, and then developing a sensible design. The primary goal behind designing a good logo is creating Brand’s First Impression.
Whether you need to a logo to show on your website or to represent your business, designing one requires a lot of focus and efforts. That’s why many companies in Georgia are utilizing Best Logo Designs Atlanta to promote their brand productively. If you initially start this crucial process, you might first search out some of the major brand logos – PepsiCo, Amazon, Nike, etc. One can simply identify them because they all have something familiar in their design – ‘Uniqueness.’
So, here we will discuss some important tips to create a great logo design:
- Objects & Elements
Some popular brands have used different objects in their logos such as Twitter (a bird), Amazon (a cart), and Apple (a bitted apple). However, some of them have a story behind putting these objects and some might not. It is not necessary to include elements related to your business theme or company’s purpose, but if you have an excellent and unique idealike them, then just go for it. Just make sure not to copy anyone as it might affect your brand’s image.
- Focus on Colors
Black-&-White or colored, the choice is all yours. The purpose behind splashing the colors equally over the design of the logo is to indicate the brand’s professionalism and identity. Some enterprises use simple, black-white or similar shades, while others like to brighten up their sign with colors.
In order to ease the selection of colors, focus on what are the purposes of your brand. However, a too dull or too colorful design might lead to sterile results, so you need to keep it engaging as well as unique from your initial competitors.
- More Customization, More Uniqueness
In this modern world of advertising and marketing, standard logo designs aren’t successful anymore (despite those whose brand has already gained the world’s attention). Custom-made logo designs are getting popular with the innovation in the graphic designing technologies.
Many start-ups and entrepreneurs are selecting Custom Logo Design Atlanta, giving a unique makeover to their brand. Just like that, new SMBs and other organizations are initiating towards developing a custom-made logo for their businesses.
- Maintain the Simplicity
Remember this small tip – Too much creativity sometimes creates complex designs. This might affect the purpose of creating a good logo design. Making it unique doesn’t mean that you can use complex patterns in your logo, so try to keep the visual presentation simple and comprehensive. Sometimes, simple designs create great impacts on the audiences and attract them towards the brand.
- Use Ambiguity of Objects
Have you seen two objects merged into a single entity, in a logo? For example, the logo of Tesla Corporation has a pattern in which a speedometer is used in a ‘T’ shape. This is basically referredto ‘Double Entendre’ – combination of two elements to represent one idea.
Just like that you can also use this concept and bring the innovation to produce a good logo design. There is some good Logo Agency Atlanta that has the best graphic designers to implement double entendre while designing a logo. Many start-ups and SMBs are using this ideology and gaining huge benefits.
- Focus on Longevity
You don’t want your target audience to forget your logo in just a year or two. So, you should focus on a design that can consistently remain in the minds of people. More the people will remember your brand, more successfully you can establish your business reputation in the market.
In order to fulfill this essential object, you can choose a scalable vector design. This will help to get an optimized logo for your brand as well as keeping it unique always.
When you start creating your logo, you need to start from the scratch to get the best custom-made and legible logo design in the end. Sit with the team of your graphic designers, share your point of view and analyze the creation of your brand’s symbol. Just remember all these crucial pointers to get the best outcomes.